- Visualise branding for promotional items
- Setup artwork in templates for production
- Ensure correct branding and messaging
Business Travel is Europe’s largest specialised exhibition and conference, bringing together over 9,000 European corporate travel professionals to share knowledge and contacts to help develop successful travel partnerships. The show has been held annually in London for more than 20 years and this is the third time Addison Lee and Tristar have exhibited together as one Addison Lee Group.
Stationary package for various clients.
Arrowfile supply over 300 different sorts of archival Acid-Free refill sleeves. When customers receive these refill sleeves a piece of artwork is inserted into the pack so that they are able to identify they have the correct item they ordered.
The artwork I have designed also reinforces the benefit provided by the archival acid-free sleeves. Along with vital information like size, colour and product code in a quick way, if they wished to re-order the same product.
In this project I used data merge feature within InDesign to quickly add new refill sleeves to the database and send the final print artwork to manufactures.
Arrowfile’s seasonal catalogues require their front covers to reflect the time of year they are being sent out. It is the first way to connect to the customers on a personal level, a way to entice them into browsing the catalogue and eventually purchase items.
Careful consideration is always taken in choosing the correct image, ideal hotspot information and products selection on the back cover. As these the first and last pages are ones customers see.