Promotional Items

  • Visualise branding for promotional items
  • Setup artwork in templates for production
  • Ensure correct branding and messaging

Exhibition Stand Design

Business Travel is Europe’s largest specialised exhibition and conference, bringing together over 9,000 European corporate travel professionals to share knowledge and contacts to help develop successful travel partnerships. The show has been held annually in London for more than 20 years and this is the third time Addison Lee and Tristar have exhibited together as one Addison Lee Group.

  • Worked along external suppliers to concept and design stand designs
  • Ensure inline with company brand guidelines and key messages
  • Managed the product of artwork
  • Produce content materials i.e. video, flyers, promotional items etc.

Recruitment Handouts


  • Brief was to create branded handouts for recruitment fairs
  • Liaise with stakeholders for content (copy and images)
  • Led from brief to concept to final production

Sales Flyers

  • Created sales material for targeted audiences
  • Concept to production stage

ASRA Women’s Group

  • The brief for this project was to create a front cover to be used on a welcome pack folder given to Women to join ASRA Women’s Group
  • Client had requested use original artwork from one of the women who belong to the group and have an Indian theme
  • Final design included both points using a traditional fabric found in India as the background overlaid with the original artwork the client had supplied
  • Updated information flyer for the client


Product Labels

Arrowfile supply over 300 different sorts of archival Acid-Free refill sleeves. When customers receive these refill sleeves a piece of artwork is inserted into the pack so that they are able to identify they have the correct item they ordered.

The artwork I have designed also reinforces the benefit provided by the archival acid-free sleeves. Along with vital information like size, colour and product code in a quick way, if they wished to re-order the same product.

In this project I used data merge feature within InDesign to quickly add new refill sleeves to the database and send the final print artwork to manufactures.

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Catalogue Artwork

Arrowfile’s seasonal catalogues require their front covers to reflect the time of year they are being sent out. It is the first way to connect to the customers on a personal level, a way to entice them into browsing the catalogue and eventually purchase items.

Careful consideration is always taken in choosing the correct image, ideal hotspot information and products selection on the back cover. As these the first and last pages are ones customers see.