Social Media Content

Video On-Boarding


The Addison Lee Group have a large B2B client base, who book their services via the mobile app or web booking tool. To make the on-boarding process as easy as possible a series of short tutorials are used for customer reference.

  • Short product tutorial videos to help on-boarding of their app
  • Capturing live action from app and edit into After Effects with animation

Social Media Assets

  • Executing and leading the creative for social media brand whilst adhering to brand guidelines
  • Keep up to date with latest social media trends



HTML Newsletters

Arrowfile use email newsletters as a form of keeping there new and current customers informed of new products and offers.
This project allowed me to design and newsletter in HTML from ground up. It was a great project that allowed me to increase my skill in another area of digital advertising.

The brief for the newsletters was to inform and entice readers to the Arrowfile website, some briefs included adverting special offers on new or current products. These are a few examples of recent e-newsletters.

Ps dwmailchimp

Website Rebrand

Arrowfile has been trading on the internet for over 15 years, there website had become out dated for current standards. I was involved in the front end design and re-branding of the website. I used wire framing to communicate page layouts between myself and the developers who where to build the final website. Through these wireframes and live testing we came up with a final design. Once the templates were design and built, my next task was to create new assets throughout the website, including new product, category and banner images, category and special offer landing pages.