As a success from previous postcard mailings I was required to come up with new creative artwork.
Using previous themes of ‘gift’ and parcel. This project’s brief was to create something that had more of a seasonal Christmas feel but could still be considered general mailing theme. Along with the theme of Christmas the creative had to use red and gold for a market impact. The back had to included images of products ranges sold by Arrowfile, to tie in with the parcel theme, I used gift tags as an image holder for the product ranges to be display.
Further postcard mailings are created during the year. The design is usually based on the time of year, i.e. spring, summer or winter (Christmas).