Exhibition Stand Design

Business Travel is Europe’s largest specialised exhibition and conference, bringing together over 9,000 European corporate travel professionals to share knowledge and contacts to help develop successful travel partnerships. The show has been held annually in London for more than 20 years and this is the third time Addison Lee and Tristar have exhibited together as one Addison Lee Group.

  • Worked along external suppliers to concept and design stand designs
  • Ensure inline with company brand guidelines and key messages
  • Managed the product of artwork
  • Produce content materials i.e. video, flyers, promotional items etc.

Sales Flyers

  • Created sales material for targeted audiences
  • Concept to production stage

OTP Advertising

Ps Id

Postcard Mailings

As a success from previous postcard mailings I was required to come up with new creative artwork.

Using previous themes of ‘gift’ and parcel. This project’s brief was to create something that had more of a seasonal Christmas feel but could still be considered general mailing theme. Along with the theme of Christmas the creative had to use red and gold for a market impact. The back had to included images of products ranges sold by Arrowfile, to tie in with the parcel theme, I used gift tags as an image holder for the product ranges to be display.

Further postcard mailings are created during the year. The design is usually based on the time of year, i.e. spring, summer or winter (Christmas).


Catalogue Artwork

Arrowfile’s seasonal catalogues require their front covers to reflect the time of year they are being sent out. It is the first way to connect to the customers on a personal level, a way to entice them into browsing the catalogue and eventually purchase items.

Careful consideration is always taken in choosing the correct image, ideal hotspot information and products selection on the back cover. As these the first and last pages are ones customers see.